Getting More "Targeted" Visitors
If you are marketing a product or a service, the key to a successful web site is a 
steady stream of visitors who are interested in what your web site has to offer. A great source for such "targeted" visitors are the Search Engines. 

1) Search Engine position can be achieved by purchasing it. These Pay-Per-Click (PPC) Engines (e.g. Overture, Google Adwords, etc.) will quickly start attracting open-minded visitors to your web site.

2) Search Engine position can be achieved by working for it. It will take weeks for the Search Engines to notice your web site. Once they do notice it, you need to be ready with your Search Engine "friendly" web pages.

Good content is important. The more focused each particular page is on one theme or idea, the higher the Search Engines are likely to rank that particular page. That's where Word Tracker can be helpful.

"Link Popularity" is also a big factor these days. How many other web sites are linking to yours? That's what link popularity is. ARELIS is a tool that can help you generate these valuable incoming links. More about that below. 
Free Traffic Building Tools

Both No More Hits and Traffic Swarm are "Start-Page Traffic Exchange" services which enable members to swap links and visits. In simplest terms, you agree to check out sites belonging to fellow members and in return they send visitors to your website. 

This allows you to generate visits to your website whenever you open your web browser. The Build Referrals "HomePage Rotator" can be used to allow you to utilize both of these Start-Page exchanges to achieve a wider target audience.
 
 


Automatic Search Engine Submission & More

Build Referrals offers a wide variety of Free tools and information including an automated Search Engine Submitter, a Site Rotator, a Home Page Rotator, and a large library of useful eBooks, some with resale rights.
 


Pay-Per-Click (PPC) Search Engines
It can take many weeks for your site to show up in the free search engines. Even then, unless your site is ranked within the first 30 sites, you will probably not see an immediate benefit. Getting a good ranking for your keywords takes time & hard work.

The PPC search engines allow you to generate immediate, targeted visits at a price by bidding on keywords, usually starting at 5 to 10 cents per click. However, some charge as little as 1 penny.


  >> Google Adwords

With Google Adwords, you can get your first ad designed, accepted and pulling in new visitors within 15 minutes. Google is today's most popular search engine. Their Adwords service displays your targeted message next to their search results.

Writing a Google ad is something of an art. You must cram your message into just a few short lines while still being descriptive enough to deter a non-targeted click which would be a waste of your money.

Google's bidding method makes it difficult to determine precisely what you paid for a particular visitor. However, you can specify the maximum price you are willing to pay for the visitor and the maximum you are willing to spend on a daily basis.

Our experience has been that Overture pulls in more and better targeted traffic than Google. However, Overture is generally more expensive. Google's minimum bid is currently 5 cents.
  >> Overture

Overture is the largest and best known of the PPC search engines. They have a large distribution network which offers good coverage for advertisers with Premium listings. Premium listings being those ranked in the top 3.

At Overture, you'll pay the highest prices because it has the most traffic. Other PPC search engines are not going to bring you as much traffic, but they will cost significantly less.

Listing your site with Overture can get you to the top of search results of leading sites like MSN, Yahoo! and Alta Vista. Sign up today and get a $25 credit. 
 

  
  >> FindWhat

FindWhat is another very popular PPC search engine. You can get started for just $25 and the minimum bid is 5 cents.

FindWhat distributes your ads throughout a distribution partner network of hundreds of high-traffic websites including large search engines such as CNET’s Search.com, Excite, Webcrawler, MetaCrawler, Dogpile and Internet Explorer's Autosearch.


  >> 7Search

With 7Search you can start generating traffic in less than 10 minutes for just a few cents. You don't need to wait days to get your account setup. Get started for $25 with a minimum bid of just a penny per visitor!

Other Resources
ARELIS -- a software program which helps you increase your website's link popularity. This can result in highly targeted traffic from clicks of your links on other web sites.

BruceClay -- Information, tips, and helpful hints for search engine marketing, Search Engine Optimization, ranking, placement, website architecture, web design, and other website placement tasks.

LinkPopularity -- Link popularity is the total number of web sites that link to your site. This free service allows you to check your link popularity on Google,  Altavista & Hotbot.

SearchEngineWatch -- provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. 

 SelfPromotion.com -- the web's leading resource for do-it-yourself web promotion.

PayPerClickSearchEngines -- a listing of over 650 different Pay Per Click search engines. The top 30 are reviewed in detail and shorter descriptions are provided for the rest.

WordTracker -- helps you find all the keyword combinations that bear any relation to your business or service - many of which you might never have considered.

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